CRM Comparison

OpenAva vs Salesforce

Enterprise-grade CRM features without the enterprise pricing or the 6-month implementation project. Get the tools your team actually needs at 1/100th the cost — live in 5 minutes, not 5 months.

Price (10 users)
Salesforce $800+/mo $25-300/user/mo
vs
OpenAva $20/mo Flat pricing, unlimited users
Setup Time
Salesforce 3-6 months Implementation project
vs
OpenAva 5 minutes Self-serve setup
Users
Salesforce Per-seat $25-300/user/mo
vs
OpenAva Unlimited No per-seat charges
Feature by Feature

Detailed comparison.

Every feature. Side by side. Salesforce is more powerful in some areas — we are honest about that.

Feature OpenAva OpenAva Salesforce
Monthly price (10 users) $20/mo flat $250-3,000/mo
Setup / implementation 5 minutes, self-serve 3-6 month project
Users included Unlimited Per-seat ($25-300/user)
Sales pipeline Included Included
Contact management Included Included
Email integration Included Included
Workflow automation Included (Plus) Included (Flow Builder)
Reports & dashboards Included Advanced (industry-leading)
Custom objects Included Included
API access Included Included
Call tracking Included (Plus) Not included (add-on required)
Marketing automation Included Separate product (Pardot/MCAE)
Invoicing Included Not included (need CPQ add-on)
HR module Included Not available
Identity verification Included Not available
AI features Included Einstein AI ($50+/user add-on)
Bilingual EN/ES Native Translation packs available
Contract required No Yes (annual)
True Cost

What you're really paying.

Salesforce's real cost for a 10-person startup — including what they don't put on the pricing page.

Salesforce 10-person startup
Sales Cloud Pro ($80/user x 10) $800/mo
Implementation consultant $10,000-50,000
Salesforce admin hire $60,000/year
First-year cost $19,600-59,600
Ongoing annual $69,600/year
vs
OpenAva Same 10-person team
Plus plan (everything included) $20/mo
Self-serve setup (5 minutes) $0
No admin needed $0
First-year cost $240
Annual cost $240/year
First-year savings $59,360 That's up to 248x less. Hire two engineers instead.
Being Honest

What Salesforce does better.

Salesforce is the most powerful CRM on the planet. We respect that. Here is where they genuinely lead:

  • Deepest customization in the industry Apex code, Lightning Web Components, custom UI pages — Salesforce lets you build anything. No other CRM comes close on customization depth.
  • Massive AppExchange ecosystem 5,000+ apps and integrations. If a tool exists, it probably has a Salesforce connector.
  • Enterprise-grade reporting Cross-object reports, joined reports, dashboard subscriptions, forecasting — the most advanced reporting engine in CRM.
  • Battle-tested at Fortune 500 scale Trusted by the largest companies in the world. Proven at 50,000+ user deployments with complex multi-entity structures.
  • Dedicated admin and developer community Trailhead, certifications, Dreamforce, and hundreds of thousands of certified professionals. An entire career ecosystem.
Our Advantages

What OpenAva does better.

Where we win — and why small teams are choosing OpenAva:

  • 100x cheaper for small teams $20/mo vs $800+/mo (before consultants). The savings fund your actual business.
  • No per-seat pricing Add your entire team without watching the bill multiply. Salesforce charges per user, every month.
  • Self-serve — no consultants needed Sign up and start selling in 5 minutes. No 6-month implementation project, no $50K consultant fees.
  • Built-in modules Salesforce charges extra for Call tracking, invoicing, HR, and identity verification — included, not sold as separate products or add-ons.
  • AI included on all plans Salesforce Einstein AI costs $50+/user as an add-on. OpenAva includes AI features at every tier.
  • Bilingual EN/ES native Built for US and Latin America. Full Spanish interface, not just a translation pack.
  • No admin hire required Salesforce practically requires a dedicated admin. OpenAva is designed for teams without one.
  • No annual contract Month-to-month. Cancel anytime. Salesforce locks you into annual commitments.
FAQ

Frequently asked questions.

Can I migrate from Salesforce to OpenAva?

Yes. OpenAva supports CSV import for contacts, companies, and deals. Export your Salesforce data via Data Loader or Reports, then import directly into OpenAva. Most teams migrate in under a day. We also offer free white-glove migration for Plus and Enterprise plans — we will map your fields, move your data, and recreate your pipelines.

Does OpenAva have custom objects like Salesforce?

Yes. OpenAva supports custom objects on all plans. You can create custom fields, relationships, and record types. It is not as deeply customizable as Salesforce (no Apex, no Visualforce), but for 90% of small business use cases, it covers what you need without requiring a developer.

Does OpenAva integrate with Salesforce?

Not as a native two-way sync yet, but you can connect OpenAva and Salesforce via our API or through Zapier/Make. Most customers fully replace Salesforce rather than run both, since OpenAva covers CRM, marketing, invoicing, and more in one platform.

When is Salesforce the better choice?

Salesforce is the better choice if you have 200+ users, need deep custom development (Apex, Lightning Web Components), rely on specific AppExchange apps, require complex multi-entity reporting across business units, or need compliance certifications like FedRAMP. If you are a Fortune 500 company with a dedicated Salesforce admin team, Salesforce was built for you.

How does pricing actually compare?

Salesforce Sales Cloud starts at $25/user/month (Starter) and goes up to $300/user/month (Unlimited). For a 10-person team on the popular Pro plan ($80/user), that is $800/month before implementation costs. OpenAva is $20/month flat with unlimited users — no per-seat charges, no module upsells, no annual contract required.

Pricing

Transparent. No surprises.

Flat monthly fee for Agency OS, unlimited users on paid plans, and transparent usage-based add-ons for websites, social, voice, storage, and API usage.

Free
$0 /mo
 

Explore Agency OS for client sites, approvals, and social. No credit card.

  • Up to 3 users
  • 500 client records
  • Platform AI (25K tokens)
  • Agency modules accessible
  • BYOK AI keys
Start Free * See pay-as-you-go add-ons and caps
Enterprise
$150 /mo
or $1,500/year (save 17%)

For agencies scaling client operations, usage volume, and governance.

  • Everything in Plus
  • 500,000 client records
  • AI Assistant (advanced)
  • Audit export & compliance
  • Priority agency support
  • Unlimited phone numbers
Start with Enterprise * See pay-as-you-go add-ons and caps

Founder's Rate — 40% off, locked forever

Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.

Limited to 10 spots
40%
Pay-as-you-go transparency

Know exactly what grows as your agency grows.

Core plans stay flat and unlimited users stay included on paid plans. Website hosting, social publishing, storage, voice, API usage, and other usage-based services are priced in public before you connect anything.

Social posts 10-400 included

Plan and publish client content when campaigns are active, then pay only for additional posts.

Social accounts $4/mo per connection

Connect pages and profiles across Facebook, Instagram, LinkedIn, X, Pinterest, and Bluesky.

Managed websites $1-$2/site/mo

Run affordable client websites, staging sites, and Cloudflare-stack deployments.

Service Free Plus Enterprise Notes
Platform AI 25K tokens included 100K tokens included, 2x markup overage 500K tokens included, 2x markup overage Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits.
Social Media Posts 10 included, $0.40/post overage 40 included, $0.30/post overage 400 included, $0.25/post overage Plan and auto-post to Facebook, Instagram, LinkedIn personal, LinkedIn pages, X, Pinterest, and Bluesky.
Social Accounts BYOK only, free Premium one-click connect Premium one-click connect $4/mo per social network page or profile connection. Bundles up to 50% off are available through [email protected].
Client Portals Included for trials Included for active clients Included with priority setup Give clients a branded place to review websites, approve social posts, and request safe content edits.
Phone Numbers $1/number/mo, max 2 $1/number/mo, max 10 $1/number/mo, unlimited Monthly flat rate per provisioned number.
Premium Email Campaigns Not available $2/1,000 emails, 10K/day and 10K/mo $1.50/1,000 emails, 20K/day and 20K/mo Managed infrastructure email for campaigns that need deliverability support.
Managed Websites Not available $2/website/mo, 5 included $1/website/mo, unlimited Client websites, staging sites, and deployments hosted on the Cloudflare stack.
Lead Enrichment (Apify) 20/day 50/day 100/day Per-unit enrichment with hard daily caps.
Records 500 hard cap 25K included, $2/1,000 overage 500K included, $1/1,000 overage Monthly record allowance.
API Operations 10K hard cap 250K included, $1/10K overage 1M included, $0.50/10K overage Monthly API operation allowance.
Storage 100 MB 2 GB 20 GB File attachments and documents.
Voice calls

Minute rates stay visible, with caps by plan.

Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.

Usage Free Plus Enterprise
Inbound calls ~$0.022/min ~$0.018/min ~$0.015/min
Outbound calls ~$0.031/min ~$0.025/min ~$0.021/min
Monthly spending cap $10 fixed $50 adjustable $200 adjustable

Want bundled social connection or agency website pricing? Contact [email protected] for volume discounts up to 50%.

Built for agencies. Priced for lean teams.

Launch client work.
Keep the margin.

Websites, staging, Cloudflare deploys, social publishing, client approvals, and BYOK AI. $20/month flat with unlimited users on paid plans.