Monday.com is a project management tool with a CRM bolted on. OpenAva is a purpose-built CRM with sales, marketing, HR, invoicing, and call tracking — all included.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| Monday.com |
|---|---|---|
| Monthly price (5 users) | ✓ $20/mo flat | $50-120/mo |
| Users included | ✓ Unlimited | Per-seat ($10-24/user) |
| Sales pipeline | ✓ Purpose-built CRM | Board-based (spreadsheet) |
| Contact management | ✓ Full CRM with timeline | Basic (row-based) |
| Email sequences | ✓ Included | Not available |
| Marketing automation | ✓ Included | Not available |
| Lead scoring | ✓ Included | Not available |
| Call tracking | ✓ Included (Plus) | Not available |
| Invoicing | ✓ Included | Not available |
| HR module | ✓ Included | Not available |
| Custom objects | Included | Custom boards |
| AI features | ✓ Included (all plans) | Limited (Enterprise) |
| Identity verification | ✓ Included (US + MX) | Not available |
| Project management | Not included | Core strength |
| Gantt charts | Not included | Included |
| Bilingual EN/ES | ✓ Native | Limited |
| API access | Included | Included |
| Contract required | No | No |
Monday CRM's real cost when you need a full business stack for 10 users.
We respect Monday.com. They built a great project management platform. Here's where they still lead:
Where we win — and why teams switch their CRM to OpenAva:
Yes. OpenAva supports CSV import for contacts, companies, and deals. Export your Monday boards as CSV and import them directly. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans.
Monday.com started as a project management tool and added CRM features later. It works well for basic contact tracking and deal pipelines, but lacks depth in areas like marketing automation, lead scoring, email sequences, call tracking, and invoicing — features purpose-built CRMs include natively.
Three reasons: (1) we run on Cloudflare Workers instead of expensive cloud infrastructure, which cuts our hosting costs by 90%, (2) we don't have a massive sales team to fund, and (3) we believe CRM software is overpriced. We pass the savings to you.
OpenAva focuses on CRM, marketing, sales, HR, and invoicing — not project management. If you need Gantt charts or sprint boards, Monday.com is the better tool for that. Many teams use Monday for projects and OpenAva for CRM side by side.
OpenAva includes marketing automation, email sequences, lead scoring, call tracking with DNI attribution, invoicing, HR module, identity verification (US + Mexico), AI features on all plans, and bilingual EN/ES support — none of which are available in Monday CRM.
Flat monthly fee for Agency OS, unlimited users on paid plans, and transparent usage-based add-ons for websites, social, voice, storage, and API usage.
Explore Agency OS for client sites, approvals, and social. No credit card.
For agencies managing client websites, social, approvals, and deployments.
For agencies scaling client operations, usage volume, and governance.
Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.
Core plans stay flat and unlimited users stay included on paid plans. Website hosting, social publishing, storage, voice, API usage, and other usage-based services are priced in public before you connect anything.
Plan and publish client content when campaigns are active, then pay only for additional posts.
Connect pages and profiles across Facebook, Instagram, LinkedIn, X, Pinterest, and Bluesky.
Run affordable client websites, staging sites, and Cloudflare-stack deployments.
| Service | Free | Plus | Enterprise | Notes |
|---|---|---|---|---|
| Platform AI | 25K tokens included | 100K tokens included, 2x markup overage | 500K tokens included, 2x markup overage | Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits. |
| Social Media Posts | 10 included, $0.40/post overage | 40 included, $0.30/post overage | 400 included, $0.25/post overage | Plan and auto-post to Facebook, Instagram, LinkedIn personal, LinkedIn pages, X, Pinterest, and Bluesky. |
| Social Accounts | BYOK only, free | Premium one-click connect | Premium one-click connect | $4/mo per social network page or profile connection. Bundles up to 50% off are available through [email protected]. |
| Client Portals | Included for trials | Included for active clients | Included with priority setup | Give clients a branded place to review websites, approve social posts, and request safe content edits. |
| Phone Numbers | $1/number/mo, max 2 | $1/number/mo, max 10 | $1/number/mo, unlimited | Monthly flat rate per provisioned number. |
| Premium Email Campaigns | Not available | $2/1,000 emails, 10K/day and 10K/mo | $1.50/1,000 emails, 20K/day and 20K/mo | Managed infrastructure email for campaigns that need deliverability support. |
| Managed Websites | Not available | $2/website/mo, 5 included | $1/website/mo, unlimited | Client websites, staging sites, and deployments hosted on the Cloudflare stack. |
| Lead Enrichment (Apify) | 20/day | 50/day | 100/day | Per-unit enrichment with hard daily caps. |
| Records | 500 hard cap | 25K included, $2/1,000 overage | 500K included, $1/1,000 overage | Monthly record allowance. |
| API Operations | 10K hard cap | 250K included, $1/10K overage | 1M included, $0.50/10K overage | Monthly API operation allowance. |
| Storage | 100 MB | 2 GB | 20 GB | File attachments and documents. |
Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.
| Usage | Free | Plus | Enterprise |
|---|---|---|---|
| Inbound calls | ~$0.022/min | ~$0.018/min | ~$0.015/min |
| Outbound calls | ~$0.031/min | ~$0.025/min | ~$0.021/min |
| Monthly spending cap | $10 fixed | $50 adjustable | $200 adjustable |
Want bundled social connection or agency website pricing? Contact [email protected] for volume discounts up to 50%.
Websites, staging, Cloudflare deploys, social publishing, client approvals, and BYOK AI. $20/month flat with unlimited users on paid plans.