FreshBooks handles invoicing. OpenAva handles invoicing + CRM + marketing + HR + call tracking — in one platform, at a lower price.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| FreshBooks |
|---|---|---|
| Monthly price | ✓ $20/mo flat | $17/mo (Lite), $30/mo (Plus), $55/mo (Premium) |
| Invoice creation | Included | Included |
| Recurring billing | Included | Included |
| Quotes & estimates | Included | Included |
| Payment processing | Stripe, cards | Stripe, PayPal, cards, bank |
| Expense tracking | Basic | Advanced (receipt scanning, categories) |
| Tax management | Basic tax rates | Sales tax, tax reports, 1099 tracking |
| Time tracking | Not included | Included |
| CRM included | ✓ Full CRM (pipelines, deals, contacts) | Not included |
| Marketing automation | ✓ Email sequences, A/B tests, lead scoring | Not included |
| HR module | ✓ Included (onboarding, PTO, docs) | Not available |
| Call tracking | ✓ Included (DNI, attribution, recording) | Not available |
| Users included | ✓ Unlimited | Limited by tier (1-5) |
| Clients | ✓ Unlimited | Lite: 5, Plus: 50, Premium: 500 |
| AI features | ✓ Included | Not available |
| Identity verification | ✓ Included | Not available |
| Bilingual EN/ES | ✓ Native | Limited |
| Accountant access | Not included | Included (dedicated portal) |
| API access | Included | Included |
| Contract required | No | No |
FreshBooks covers invoicing. But you still need a CRM, marketing, and more.
We respect FreshBooks. They built a fantastic invoicing product. Here's where they still lead:
Where we win — and why businesses are switching:
Yes. OpenAva supports CSV import for contacts, invoices, and client data. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans — we will move your data and make sure nothing gets lost.
OpenAva covers all the invoicing essentials — create and send invoices, recurring billing, quotes, and payment processing. FreshBooks has a more mature accounting-specific UX with deeper expense tracking and receipt scanning. If invoicing is your only need, FreshBooks is excellent. If you also need CRM, marketing, HR, or call tracking, OpenAva replaces multiple tools at once.
Absolutely. OpenAva was built for agencies and service businesses. You get invoicing plus a full CRM, marketing automation, call tracking, and HR — all in one platform. No more juggling FreshBooks + HubSpot + CallRail + BambooHR.
OpenAva handles invoicing and basic financial tracking natively. For full double-entry accounting, you can export data via our API or connect through Zapier/Make to tools like QuickBooks or Xero if needed.
Three reasons: (1) we run on Cloudflare Workers instead of expensive cloud infrastructure, which cuts our hosting costs by 90%, (2) we don't have a massive sales team to fund, and (3) we believe business software is overpriced. We pass the savings to you.
Clear monthly plans, published usage rates, and prepaid wallet controls for AI, premium leads, calls, and connected accounts.
Explore agency templates, designer tools, and CRM basics before adding paid usage.
Start using AI, premium leads, and managed call minutes for client operations.
Give agency teams more room for campaigns, client leads, and call tracking.
For higher-volume agencies that need larger allowances and custom prepaid terms.
Free plans can still use templates and designer tools at no cost. AI generations, premium lead generation, managed call minutes, and extra accounts use prepaid wallet funds so teams can control spend before usage grows.
Use text, social, landing page, image, and background-removal tools with published per-use rates.
Prepay for premium lead generation when your team needs more contacts beyond plan allowances.
Add managed call minutes for tracking numbers, lead attribution, and client communications.
| Usage | Price |
|---|---|
| Templates/designer | $0 |
| Text/social AI generation | $0.20 each |
| Long-form or landing page draft | $0.50 each |
| AI image generation/edit | $0.75 each |
| Background removal | $0.50 each |
| Premium Lead Generation | $0.03 per lead |
| Managed call minutes | $0.05/min |
| Extra connected account | $5/account/mo or $10/mo per 3-account pack |
Daily send caps scale with your plan. The Free plan uses SMTP only (200 emails/day) — premium email is not available on Free.
| Plan | Daily cap | Price / 1,000 emails |
|---|---|---|
| Starter | 10,000 emails / day | $2.00 / 1K |
| Growth | 15,000 emails / day | $1.75 / 1K |
| Enterprise | 20,000 emails / day | $1.50 / 1K |
| Free | SMTP only · 200 / day | Premium email unavailable |
Wallet add-ons are prepaid at face value. Teams can also add three connected accounts at a predictable monthly pack price.
| Add-on | Price | Wallet value |
|---|---|---|
| Wallet XS | $5 | $5 |
| Wallet S | $10 | $10 |
| Wallet M | $25 | $25 |
| Wallet L | $50 | $50 |
| Wallet XL | $100 | $100 |
| Extra Account Pack | $10/mo | 3 extra connected accounts |
Extra usage is prepaid and transparent; contact [email protected] for custom prepaid terms.
Websites, staging, Cloudflare deploys, social publishing, client approvals, and prepaid usage controls. Plans start at $20/month.