FreshBooks handles invoicing. OpenAva handles invoicing + CRM + marketing + HR + call tracking — in one platform, at a lower price.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| FreshBooks |
|---|---|---|
| Monthly price | ✓ $20/mo flat | $17/mo (Lite), $30/mo (Plus), $55/mo (Premium) |
| Invoice creation | Included | Included |
| Recurring billing | Included | Included |
| Quotes & estimates | Included | Included |
| Payment processing | Stripe, cards | Stripe, PayPal, cards, bank |
| Expense tracking | Basic | Advanced (receipt scanning, categories) |
| Tax management | Basic tax rates | Sales tax, tax reports, 1099 tracking |
| Time tracking | Not included | Included |
| CRM included | ✓ Full CRM (pipelines, deals, contacts) | Not included |
| Marketing automation | ✓ Email sequences, A/B tests, lead scoring | Not included |
| HR module | ✓ Included (onboarding, PTO, docs) | Not available |
| Call tracking | ✓ Included (DNI, attribution, recording) | Not available |
| Users included | ✓ Unlimited | Limited by tier (1-5) |
| Clients | ✓ Unlimited | Lite: 5, Plus: 50, Premium: 500 |
| AI features | ✓ Included | Not available |
| Identity verification | ✓ Included | Not available |
| Bilingual EN/ES | ✓ Native | Limited |
| Accountant access | Not included | Included (dedicated portal) |
| API access | Included | Included |
| Contract required | No | No |
FreshBooks covers invoicing. But you still need a CRM, marketing, and more.
We respect FreshBooks. They built a fantastic invoicing product. Here's where they still lead:
Where we win — and why businesses are switching:
Yes. OpenAva supports CSV import for contacts, invoices, and client data. Most teams migrate in under an hour. We also offer free white-glove migration for Plus and Enterprise plans — we will move your data and make sure nothing gets lost.
OpenAva covers all the invoicing essentials — create and send invoices, recurring billing, quotes, and payment processing. FreshBooks has a more mature accounting-specific UX with deeper expense tracking and receipt scanning. If invoicing is your only need, FreshBooks is excellent. If you also need CRM, marketing, HR, or call tracking, OpenAva replaces multiple tools at once.
Absolutely. OpenAva was built for agencies and service businesses. You get invoicing plus a full CRM, marketing automation, call tracking, and HR — all in one platform. No more juggling FreshBooks + HubSpot + CallRail + BambooHR.
OpenAva handles invoicing and basic financial tracking natively. For full double-entry accounting, you can export data via our API or connect through Zapier/Make to tools like QuickBooks or Xero if needed.
Three reasons: (1) we run on Cloudflare Workers instead of expensive cloud infrastructure, which cuts our hosting costs by 90%, (2) we don't have a massive sales team to fund, and (3) we believe business software is overpriced. We pass the savings to you.
Flat monthly fee for Agency OS, unlimited users on paid plans, and transparent usage-based add-ons for websites, social, voice, storage, and API usage.
Explore Agency OS for client sites, approvals, and social. No credit card.
For agencies managing client websites, social, approvals, and deployments.
For agencies scaling client operations, usage volume, and governance.
Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.
Core plans stay flat and unlimited users stay included on paid plans. Website hosting, social publishing, storage, voice, API usage, and other usage-based services are priced in public before you connect anything.
Plan and publish client content when campaigns are active, then pay only for additional posts.
Connect pages and profiles across Facebook, Instagram, LinkedIn, X, Pinterest, and Bluesky.
Run affordable client websites, staging sites, and Cloudflare-stack deployments.
| Service | Free | Plus | Enterprise | Notes |
|---|---|---|---|---|
| Platform AI | 25K tokens included | 100K tokens included, 2x markup overage | 500K tokens included, 2x markup overage | Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits. |
| Social Media Posts | 10 included, $0.40/post overage | 40 included, $0.30/post overage | 400 included, $0.25/post overage | Plan and auto-post to Facebook, Instagram, LinkedIn personal, LinkedIn pages, X, Pinterest, and Bluesky. |
| Social Accounts | BYOK only, free | Premium one-click connect | Premium one-click connect | $4/mo per social network page or profile connection. Bundles up to 50% off are available through [email protected]. |
| Client Portals | Included for trials | Included for active clients | Included with priority setup | Give clients a branded place to review websites, approve social posts, and request safe content edits. |
| Phone Numbers | $1/number/mo, max 2 | $1/number/mo, max 10 | $1/number/mo, unlimited | Monthly flat rate per provisioned number. |
| Premium Email Campaigns | Not available | $2/1,000 emails, 10K/day and 10K/mo | $1.50/1,000 emails, 20K/day and 20K/mo | Managed infrastructure email for campaigns that need deliverability support. |
| Managed Websites | Not available | $2/website/mo, 5 included | $1/website/mo, unlimited | Client websites, staging sites, and deployments hosted on the Cloudflare stack. |
| Lead Enrichment (Apify) | 20/day | 50/day | 100/day | Per-unit enrichment with hard daily caps. |
| Records | 500 hard cap | 25K included, $2/1,000 overage | 500K included, $1/1,000 overage | Monthly record allowance. |
| API Operations | 10K hard cap | 250K included, $1/10K overage | 1M included, $0.50/10K overage | Monthly API operation allowance. |
| Storage | 100 MB | 2 GB | 20 GB | File attachments and documents. |
Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.
| Usage | Free | Plus | Enterprise |
|---|---|---|---|
| Inbound calls | ~$0.022/min | ~$0.018/min | ~$0.015/min |
| Outbound calls | ~$0.031/min | ~$0.025/min | ~$0.021/min |
| Monthly spending cap | $10 fixed | $50 adjustable | $200 adjustable |
Want bundled social connection or agency website pricing? Contact [email protected] for volume discounts up to 50%.
Websites, staging, Cloudflare deploys, social publishing, client approvals, and BYOK AI. $20/month flat with unlimited users on paid plans.