CallRail charges platform fees on top of per-number costs. OpenAva uses a BYOK Twilio model — you pay Twilio directly at cost, with call tracking built into your CRM for 1/10th the price.
Every feature. Side by side. No marketing fluff.
| Feature | 
OpenAva
| CallRail |
|---|---|---|
| Monthly platform fee | ✓ $0 (included in $20/mo plan) | $45-145/mo |
| Per number cost | ✓ $1/mo (Twilio direct) | $3-5/mo |
| Dynamic number insertion | Included | Included |
| Call recording | Included (via Twilio) | Included |
| Call attribution | Included | Included |
| CRM integration | ✓ Built-in (native CRM) | Separate tool required |
| Lead auto-creation | ✓ Automatic from every call | Requires integration setup |
| AI-powered responses | ✓ Included | Premium add-on |
| SMS messaging | Included (via Twilio) | Included |
| BYOK (your own Twilio) | ✓ Yes — zero markup | No |
| Per-minute markup | ✓ $0 (pay Twilio direct) | Platform markup on usage |
| Contract required | No | No (but annual saves 20%) |
CallRail's real cost for a startup tracking 10 numbers.
We respect CallRail. They built a great call tracking product. Here's where they still lead:
Where we win — and why startups are switching:
Sign up for OpenAva Plus ($20/mo), connect your Twilio account under Settings > Integrations, and provision your tracking numbers. You can run both tools in parallel during migration. Most teams switch in under a day.
Yes. You can port your existing numbers to Twilio, then use them in OpenAva. Twilio handles the porting process — it typically takes 7-10 business days for US numbers. Your calls continue working throughout the transition.
Yes. OpenAva uses a BYOK (Bring Your Own Key) model — you connect your own Twilio account and pay Twilio directly for usage. This eliminates platform markups and gives you full control over your phone numbers and billing.
Add a small JavaScript snippet to your site. OpenAva automatically swaps your business number with a tracking number based on the visitor's traffic source — Google Ads, organic, direct, referral, etc. Attribution data flows straight into your CRM.
Yes. Call recording is handled through Twilio's built-in recording capabilities. Recordings are stored in your Twilio account and linked to the contact record in OpenAva's CRM. You control retention and compliance settings directly in Twilio.
Flat monthly fee for Agency OS, unlimited users on paid plans, and transparent usage-based add-ons for websites, social, voice, storage, and API usage.
Explore Agency OS for client sites, approvals, and social. No credit card.
For agencies managing client websites, social, approvals, and deployments.
For agencies scaling client operations, usage volume, and governance.
Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.
Core plans stay flat and unlimited users stay included on paid plans. Website hosting, social publishing, storage, voice, API usage, and other usage-based services are priced in public before you connect anything.
Plan and publish client content when campaigns are active, then pay only for additional posts.
Connect pages and profiles across Facebook, Instagram, LinkedIn, X, Pinterest, and Bluesky.
Run affordable client websites, staging sites, and Cloudflare-stack deployments.
| Service | Free | Plus | Enterprise | Notes |
|---|---|---|---|---|
| Platform AI | 25K tokens included | 100K tokens included, 2x markup overage | 500K tokens included, 2x markup overage | Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits. |
| Social Media Posts | 10 included, $0.40/post overage | 40 included, $0.30/post overage | 400 included, $0.25/post overage | Plan and auto-post to Facebook, Instagram, LinkedIn personal, LinkedIn pages, X, Pinterest, and Bluesky. |
| Social Accounts | BYOK only, free | Premium one-click connect | Premium one-click connect | $4/mo per social network page or profile connection. Bundles up to 50% off are available through [email protected]. |
| Client Portals | Included for trials | Included for active clients | Included with priority setup | Give clients a branded place to review websites, approve social posts, and request safe content edits. |
| Phone Numbers | $1/number/mo, max 2 | $1/number/mo, max 10 | $1/number/mo, unlimited | Monthly flat rate per provisioned number. |
| Premium Email Campaigns | Not available | $2/1,000 emails, 10K/day and 10K/mo | $1.50/1,000 emails, 20K/day and 20K/mo | Managed infrastructure email for campaigns that need deliverability support. |
| Managed Websites | Not available | $2/website/mo, 5 included | $1/website/mo, unlimited | Client websites, staging sites, and deployments hosted on the Cloudflare stack. |
| Lead Enrichment (Apify) | 20/day | 50/day | 100/day | Per-unit enrichment with hard daily caps. |
| Records | 500 hard cap | 25K included, $2/1,000 overage | 500K included, $1/1,000 overage | Monthly record allowance. |
| API Operations | 10K hard cap | 250K included, $1/10K overage | 1M included, $0.50/10K overage | Monthly API operation allowance. |
| Storage | 100 MB | 2 GB | 20 GB | File attachments and documents. |
Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.
| Usage | Free | Plus | Enterprise |
|---|---|---|---|
| Inbound calls | ~$0.022/min | ~$0.018/min | ~$0.015/min |
| Outbound calls | ~$0.031/min | ~$0.025/min | ~$0.021/min |
| Monthly spending cap | $10 fixed | $50 adjustable | $200 adjustable |
Want bundled social connection or agency website pricing? Contact [email protected] for volume discounts up to 50%.
Websites, staging, Cloudflare deploys, social publishing, client approvals, and BYOK AI. $20/month flat with unlimited users on paid plans.