Custom Objects

Your data,
your structure.

Custom objects, fields, layouts, record types, and picklists. Build exactly the data model you need — no developer required. Available on Plus plan.

Objects
Custom Objects
Fields
Custom Fields
Layouts
Page Layouts
Types
Record Types
Features

Everything you need. Nothing you don't.

Custom Objects

Define new object types beyond the built-in CRM entities. Create anything: assets, projects, vendors, certifications.

Custom Fields

Add text, number, date, picklist, lookup, formula, and file fields to any object. Drag-and-drop field editor.

Page Layouts

Customize the detail page layout for any object. Arrange fields, sections, and related lists to match your workflow.

Record Types

Different record types per object with different layouts and picklist values. Sales deals vs partner deals, for example.

Picklists & Paths

Define dropdown options and stage paths. Guided processes that move records through defined steps.

API & Webhook Access

Custom objects are fully accessible via the REST API and webhook triggers. Build integrations against your custom data model.

How it works

Up and running in minutes.

01

Define your object

Name, fields, relationships.

02

Configure layouts

Arrange fields and sections for your team.

03

Use everywhere

Custom objects work with workflows, reports, API, and webhooks.

Pricing

Transparent. No surprises.

Flat monthly fee for Agency OS, unlimited users on paid plans, and transparent usage-based add-ons for websites, social, voice, storage, and API usage.

Free
$0 /mo
 

Explore Agency OS for client sites, approvals, and social. No credit card.

  • Up to 3 users
  • 500 client records
  • Platform AI (25K tokens)
  • Agency modules accessible
  • BYOK AI keys
Start Free * See pay-as-you-go add-ons and caps
Enterprise
$150 /mo
or $1,500/year (save 17%)

For agencies scaling client operations, usage volume, and governance.

  • Everything in Plus
  • 500,000 client records
  • AI Assistant (advanced)
  • Audit export & compliance
  • Priority agency support
  • Unlimited phone numbers
Start with Enterprise * See pay-as-you-go add-ons and caps

Founder's Rate — 40% off, locked forever

Our first 10 clients get Plus at $12/mo or Enterprise at $90/mo — locked for life.

Limited to 10 spots
40%
Pay-as-you-go transparency

Know exactly what grows as your agency grows.

Core plans stay flat and unlimited users stay included on paid plans. Website hosting, social publishing, storage, voice, API usage, and other usage-based services are priced in public before you connect anything.

Social posts 10-400 included

Plan and publish client content when campaigns are active, then pay only for additional posts.

Social accounts $4/mo per connection

Connect pages and profiles across Facebook, Instagram, LinkedIn, X, Pinterest, and Bluesky.

Managed websites $1-$2/site/mo

Run affordable client websites, staging sites, and Cloudflare-stack deployments.

Service Free Plus Enterprise Notes
Platform AI 25K tokens included 100K tokens included, 2x markup overage 500K tokens included, 2x markup overage Hard caps protect spend; paid plans cap usage at 2x-3x monthly limits.
Social Media Posts 10 included, $0.40/post overage 40 included, $0.30/post overage 400 included, $0.25/post overage Plan and auto-post to Facebook, Instagram, LinkedIn personal, LinkedIn pages, X, Pinterest, and Bluesky.
Social Accounts BYOK only, free Premium one-click connect Premium one-click connect $4/mo per social network page or profile connection. Bundles up to 50% off are available through [email protected].
Client Portals Included for trials Included for active clients Included with priority setup Give clients a branded place to review websites, approve social posts, and request safe content edits.
Phone Numbers $1/number/mo, max 2 $1/number/mo, max 10 $1/number/mo, unlimited Monthly flat rate per provisioned number.
Premium Email Campaigns Not available $2/1,000 emails, 10K/day and 10K/mo $1.50/1,000 emails, 20K/day and 20K/mo Managed infrastructure email for campaigns that need deliverability support.
Managed Websites Not available $2/website/mo, 5 included $1/website/mo, unlimited Client websites, staging sites, and deployments hosted on the Cloudflare stack.
Lead Enrichment (Apify) 20/day 50/day 100/day Per-unit enrichment with hard daily caps.
Records 500 hard cap 25K included, $2/1,000 overage 500K included, $1/1,000 overage Monthly record allowance.
API Operations 10K hard cap 250K included, $1/10K overage 1M included, $0.50/10K overage Monthly API operation allowance.
Storage 100 MB 2 GB 20 GB File attachments and documents.
Voice calls

Minute rates stay visible, with caps by plan.

Rates are based on Twilio's approximate $0.01/min base cost and may vary by carrier, region, and routing.

Usage Free Plus Enterprise
Inbound calls ~$0.022/min ~$0.018/min ~$0.015/min
Outbound calls ~$0.031/min ~$0.025/min ~$0.021/min
Monthly spending cap $10 fixed $50 adjustable $200 adjustable

Want bundled social connection or agency website pricing? Contact [email protected] for volume discounts up to 50%.

FAQ

Frequently asked questions.

Which plan includes custom objects?

Custom objects are included in the Plus plan and above. The Plus plan costs $20/mo total — not per user — and includes custom objects, custom fields, page layouts, record types, picklists, and full API access.

Are there limits on the number of fields or objects?

The Plus plan includes generous limits for custom objects and fields. Enterprise plans offer higher limits for teams with complex data models. Contact us if you need specific numbers for your use case.

Do custom objects work with workflows?

Yes. Custom objects are fully integrated with the workflow automation engine. You can trigger workflows on custom object creation, field changes, or stage transitions — just like built-in objects.

Can I access custom objects via the API?

Yes. Custom objects are fully accessible via the REST API and webhook triggers. You can create, read, update, and delete records, and subscribe to webhook events for any custom object.

Built for agencies. Priced for lean teams.

Launch client work.
Keep the margin.

Websites, staging, Cloudflare deploys, social publishing, client approvals, and BYOK AI. $20/month flat with unlimited users on paid plans.